Nice try, but you can't sell self-esteem.
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Long criticized for promoting unrealistic body standards and epitomizing 1950s sexism, Mattel is debuting a Barbie construction set—a first for the company—in an attempt to inspire its young consumers towards math and science related skill sets. Oh and it's top-to-bottom bubblegum pink, of course.
Fans line up to meet their favorite "My Little Pony" stars.
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