Roger Goodell finally spoke up and held a press conference Friday afternoon. (@Mashable/Twitter)

Roger Goodell and the NFL called for a press conference on Friday afternoon at 3:00 p.m. to address the league's recent issues, including the NFL's conduct policy. 

Goodell began the press conference by saying that the NFL's goal is to set an example to make a positive difference. Goodell then adressed the Ray Rice situation directly.

"I got it wrong in the handling of the Ray Rice matter," he stated. "I'm sorry for that."

READ MORE: NFL Turned A Blind Eye On The Rice Scandal

He then made a bold promise. 

"I will get it right. I don't expect anyone to take my word," he said. "I promise you that any shortcomings he finds will lead to swift action. Same mistakes can never be repeated. We will do whatever it is necessary to make sure we are thorough in review process."

Goodell went on to say he will give full cooperation to the ongoing investigation on how the league handled the Ray Rice case, and he said the league will be implementing a new conduct policy and a new conduct committee.

READ MORE: Cardinals Running Back Arrested on Aggravated Assault Charges and Vikings Running Back Indicted And Deactivated

As far as the calls for his resignation, Goodell brushed them off saying he has not considered resigning and is focused on doing his job to "get our house in order first."

READ MORE: The NFL, America's Monster 

Goodell's statement was followed by questions from various reporters, and even a surprise appearance by Howard Stern writer Benjy Bronk, who barged in the middle of Goodell speakinf and screamed, "Don't take me to the elevator!" 

Read More at CNN.