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Film Review: 'The Finest Hours'

Craig Gillespie directed this true story about "the most daring rescue mission in the history of the U.S. Coast Guard.”

LIVE State of the Union Recap And Analysis

Watch USC Annenberg Media's live State of the Union recap and analysis here.

Good Vibes Aid Starbucks' Sales

Comments (0) | #pumpkinspicelatte, associative activation, associative machine, Daniel Kahneman, emotional response, Food, pumpkin, pumpkin pie spice, Pumpkin Spice Latte, starbucks

Pumpkin Promotion at Starbucks

Lexie Barker
Staff Contributor

Starbucks' advertising campaign focuses on pumpkin, despite the fact its popular latte contains no actual pumpkin.