Tide Collaborates With Fashion Crowd On New Line Of Washable Clothes
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The washable fashion line at the Fashionsita conference. (Gil Riego Photography)
After dumping out your laundry basket, you remember your perfect blouse is at the dry cleaner’s, and it will be at least a few hours till it’s clean. Now you're outfit-less and late to work.
With all that hassle, wouldn’t it be nice to throw your power suit and chiffon blouse into the washer and dryer without a second thought?
In collaboration with Tide, Fashionista and George Kotsiopoulos of E! Fashion Police are making it happen.
The “How to Make It in Fashion in LA” conference put on by Fashionista last Friday showcased the first line of washable fashion, including sweaters, dresses, pants and even a romper. The range of designers included Nyla Hasan, Nicole Lenzen, Lisu Vega, Crowned Bird and Lobo Mau, with support from Rebecca Minkoff.
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As women juggle different hats at work and home, it’s clear that the modern woman cannot rely on dry cleaners for every blouse and dress.
George Kotsiopoulos addresses the audience at the conference. (Gil Riego Photography)
Fashionista editor Lauren Indvik explained that the clothes are made with fabrics like jersey and cotton, in styles ranging from form-fitting cocktail dresses to easy swing T-shirts.
Washable fashion also helps reduce our carbon footprint by cutting out the drive to the cleaners and excess water usage.
Fashion designer Tracy Reese has joined Tide and the Council of Fashion Designers of America to bring these clothes to stores nationwide. As the first Washable Brand Ambassador, Reese's designs are available for purchase online and in stores - however some designs have already sold out.
“The clothes maintain a sharp and tailored look in beautiful and comfortable fabrics the modern women can live her day in, and, by the end of the day, throw in the washer with no worries at all," said Kotsiopoulos. "And men can be included too as designers are thinking up new ways to make washable ties and suits."
College students can get involved by going online to Before the Label and fund the pieces they would want to see produced.
Contact Staff Reporter Katherine Flynn here.
