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Youtube Beauty Gurus: Women of Color Edition

Adaobi Ugoagu |
May 27, 2014 | 4:35 p.m. PDT

Staff Reporter

Youtube has long since been the hub for how to and up do videos giving thousands of women inspiration, tips, and ideas, on everything from how to style an evening outfit to reviews and recommendations on makeup products. While the beauty guru community is a niche in itself, smaller subcategories exist catering to specific viewers. That includes beauty gurus who cater to women with darker skin tones. Here we have the top 5 most recommended Youtube beauty gurus for women of color. 

(ItsMyRayeRaye/Pinterest)
(ItsMyRayeRaye/Pinterest)

1. ItsMyRayeRaye 

This New York native has videos on everything from how to wear bright lipsticks, to DIY tutorials on leggings and old jackets. Her young, vibrant, nature reflects directly onto her choice of bright eyeshadows and vintage clothing. She is the perfect candidate for any young adult in their early 20s seeking to jazz up their makeup palette and closet. Known for her signature cat-eye liner and bouncy, voluptuous hair, her videos consist mostly of how to apply intense eye looks and tutorials on how to achieve character inspired hairstyles.

(Shirley B. Eniang/Pinterest)
(Shirley B. Eniang/Pinterest)

2. Shirley B. Eniang 

24 years old and from the fashion capital of London, Shirley B. Eniang takes the cake when it comes to chic outfits for casual or formal times out. Her video lookbooks consist of options to style different outfits for many occasions. Another portion of her videos are dedicated to hauls of clothing and makeup where she briefly previews and reviews her purchases for her viewers. Her personal style is predominantly classic and simple as she utilizes neutral colors with a signature pop of color for her daily outfits. Shirley is best for the woman wanting to exchange her ripped jeans for a pleather pencil skirt and an elegant floppy hat. In addition to her Youtube channel, she also has a fashion blog where you can follow her on all social media platforms. 

(Naptural85/Pinterest)
(Naptural85/Pinterest)

3. Naptural85

Whitney, widely known as Naptural85, is a Youtube hair guru mostly known for her quest to maintaining and styling her natural hair. The natural hair movement is a lifestyle of women choosing to no longer manipulate their hair with either heat and/or chemicals. Instead, they opt for maintaining their hair in it's natural, coily state. Thousands of viewers tune into her channel seeking ways to style and take care of their curly textures. She offers videos on everything from product reviews to step by step instructions on how to properly moisturize dry hair. So if you are ever in need of wanting to keep up your natural mane, Naptural85 is your girl. 

(Beautybyjj/Pinterest)
(Beautybyjj/Pinterest)

4. BeautybyJJ

Nicknamed the black barbie, Beautybyjj's channel hones in on glam outfits and bombshell hair. Her content ranges from Get Ready With Me (GRWM) videos to reviews on hair extensions. Her makeup looks stay within the realm of dark smokey eyes with a bright lip offsetting the intense ensemble. One of her most viewed tutorials on styling, features a neon pink, yellow, and orange, mini dress that she complements with a bronze smokey eye. Beautybyjj is perfect for the woman that wants to glam up for a special and even normal night out. Many of her videos focus specifically on how to achieve different types of eyeshadow looks that accompany loosely curled hairstyles. 

(Patricia Bright/Pinterest)
(Patricia Bright/Pinterest)

 

5. Patricia Bright

Patricia Bright's pen name truly embodies her personality. All about having a good time, you can find this beauty guru continuously revamping her wardrobe and vacationing to different parts of the world with her husband. If you are the type that loves vacation lookbooks, Patricia's channel is perfect for you. Some of her travel lookbooks to Thailand and Spain feature outfits that are 100% fashionable yet comfortable for a day of exploring a new city. What's more about this guru is that she is conscious of the need for makeup choices for darker toned women and caters to that demographic of viewers by reviewing the products she buys. 

 

For more articles on beauty and style click here

 

To Reach Staff Reporter Adaobi Ugoagu email her here and follow her on Twitter



 

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