On Monday Samsung announced its worldwide release of three brand new gadgets. The Samsung Galaxy S5 will become available to the public on April 11 and run on the Android 4.4 KitKat operating system. Two smartwatch releases are also in store and will feature significantly improved features as well as an open source operating system. Since the announcement, tech junkies have been abuzz about the new gadget's specs and the major threats they now pose to competitors.  Experts predict big things for the company in light of these recent developments. "[Samsung] is going to take the oxygen out of the room," analyst Roger Entner told the Financial Express.

Below are four reasons Samsung is changing the smartphone game.

1. They've already beat Apple in sales
According to Entner, after the Galaxy S III and the S4 were released the South Korean company eclipsed Apple Inc. in smartphone revenue. Last year, Samsung sat pretty atop a 31 percent market share while Apple's share stood at just 16 percent.

2. Their ad strategy is on point
Great product design is nothing without a solid advertising framework, and according to Entner Samsung's got this down pat. "They are spending a specific amount on advertising," he told the Financial Express. Last year, Samsung dropped approximately $4.3 billion in advertising funds - quadrupling Apple's budget. "[Samsung has proven] that marketing can really create a product and create a phenomenon. We're never going to have the money that they have to market our products," Motorola Mobility CEO Dennis Woodside told the Associated Press in November 2013.

3. Size matters - and Samsung wins out
Size apparently matters to Samsung users as demonstrated by the company's continued efforts to increase screen dimensions. The Galaxy S4's screen is a solid 5 inches while its previous models measured at 4.8 inches and 4 inches, respectively. The iPhone remains compact, however at 4 inches.

4. Apple nonexistent at Mobile World Congress wireless show
Plenty of phone manufacturers including Samsung head honchos were present for Barcelona, Spain's Mobile World Congress wireless show - a prestigious platform for companies to get the word out on their product releases. According to Financial Express, Apple has no plans to promote upcoming projects at the show.

Read more coverage on Samsung's new line of products at Neon Tommy and the Financial Express.