RIM's Emotion Sensing Text

RIM is a Canadian multinational telecommunications company based in Waterloo, Ontario, Canada. This company designs, manufactures and markets wireless solutions for the mobile and telecommunications markets. It revolutionized the mobile industry with the introduction of the BlackBerry pager in 1999 and in the next year they developed the first BlackBerry Smartphone blackberry 957 with BlackBerry OS platform.
Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. RIM now operates globally under the iconic name BlackBerry and is best known for its line of BlackBerry devices.
Here is how RIM describes the new emotion sensing technology:
“An emotional context of the message entered in the application is determined and an implied emotional text is presented for at least a portion of the entered text in accordance with the determined emotional context.”
This technology uses plentitude of sensors, a combination of accelerometers, front camera, and a pressure gauge to detect the user’s emotions.
The emotional context will have changes, like varying colors, fonts and bold letters. RIM has currently filed a patent for this technology, but it is not yet sure at what time of the year it will be available for Smartphones.
But the real question is: would anyone want to have “predictive capture” of their emotions?
Considering Blackberry’s market position, RIM has to come up with an application which can hold on its own against the Apple App Store and Google Play Store. They should develop more interesting applications that will attract new customers and not focus on the applications like this one where the masses will be worried to buy a BlackBerry next time. This application can also be a sheer waste of time and money as most people use emoticons and punctuation marks to convey what they’re feeling.
Until then, we’ll wait for the application to launch and get to know the success of this newly developed technology first hand.
You can reach contributor Pranjali Shinde here.