U.S. Navy specialists fire semi-automatic weapons during training. (Wikimedia Commons)

According to Broadcasting & Cable, Time Warner released a statement on the move:

"We no longer accept ads showing semi-automatic weapons and guns pointed at people… We stand by this policy. If it's essential to a business owner to show this kind of imagery in their commercials, there are other advertising options in the marketplace."

The Daily Beast pointed out Time Warner appears to be the first company to answer President Barack Obama's urging for powerful entities to start doing "something to protect our communities and our kids."

Read the full story here, and more of Neon Tommy's gun control coverage here.

Reach Executive Producer Catherine Green here. Follow her here.