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'Hobbit' Breaks Box Office Record

Hannah Madans |
December 17, 2012 | 9:48 a.m. PST

Executive Producer

Ian McKellan on the Hobbit set. (Creative Commons)
Ian McKellan on the Hobbit set. (Creative Commons)
The Hobbit: An Unexpected Journey set a new record for best December debut. The film beat out I Am Legend for the spot, according to the Daily Beast.

The Hobbit grossed $84.8 million, according to Entertainment Weekly. IMAX movie showings grossed $10.1 million. Around 49 percent of the money came from 3-D showings.

However, the film did not reach pre-release expectations. According to EW:

All told, The Hobbit‘s debut weekend was obviously strong, but it must be said that it finished at the low end of pre-release expectations, most of which had the film earning more than $100 million in its debut frame. The Hobbit, the first in a trilogy produced by New Line and MGM (with Warner Bros. distributing) for a reported $600 million, earned $37.5 million on Friday, yet it only managed an internal multiplier (that’s weekend gross divided by Friday gross) of 2.25 — a very low number that signifies front-loaded performance. Judging by The Hobbit‘s 25 percent plummet on Saturday, it appears that the Tolkien faithful rushed out for the film early in the weekend.

It remains to be seen whether The Hobbit can match the domestic totals of the Lord of the Rings films, which garnered gigantic grosses above $300 million from 2001-2003 (without 3D or IMAX prices). Dan Fellman, Warner Bros. president of domestic distribution, feels confident that The Hobbit is headed to gargantuan numbers in the post-Christmas moviegoing spree. “We’re very well-positioned to have a huge run,” says Fellman, who dismissed the high pre-release projections from box office prognosticators. “They were never anywhere near that from us,” he says.



 

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