Sales from this year's online shopping day alone are expected to top $1 billion.
Amazon is set to release their new tablet next week with announcements of news apps and services like Hulu+.
Amazon adds yet another source of content for the new tablet.
The Kindle Fire could carve out its own place in the market, separate from e-readers and high-end tablets.
Amazon may not be trying to compete with Apple's iPad 2.
VIDEO: Kindle Fire will retail at $199.