What happens when the line between the virtual world and the real world is blurred?

MULTIMEDIA: SXSW 2013 ended one week ago. Here's a look back at all we learned.

To find out what hopeful artists actually got out of Austin, their careers must be observed.

The show highlights dark and creepy pieces from both big artists and lesser knowns.

VIDEO: But for the significance of that damn single alone, ignoring this event would have be ignorant.

Kendrick Lamar and Zachary Cole Smith have been busy this week.

This label has built a reputation for pulling artists out of nowhere. Could such cute hype be true?

Though the venue was comically dark, the future may yet be bright.

VIDEO: Some concert attendees were disappointed in the lack of full throttle thrashing.

That's not traditionally why people buy into a mass-entertainment spectacle, but SXSW is a human experience.