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Twitter On Fire During Third Republican Debate

Madison Mills |
November 2, 2015 | 11:08 a.m. PST

Staff Reporter

Last night’s Republican debate sparked a lot of #socialmedia activity. The Annenberg Media Social Data Desk analyzed the social reaction to the debate so you don’t have to.

Social Media Responses:

Data generated using Crimson Hexagon, via Annenberg Media.
Data generated using Crimson Hexagon, via Annenberg Media.

Twitter reigned supreme as the main social media outlet used by viewers throughout the debate, with 96% of engagement coming from the Twittersphere. Surprisingly, less than 1% of viewers engaged in debate chatter on Facebook. Looks like people may be trying to clean up their news feed activity after all.

Most Discussed Candidates:

Donald Trump stole the digital conversation last night, with over 95,000 mentions on Twitter. Although Ben Carson is getting closer to Trump as the leader in the polls, he came in fourth place on Twitter last night, falling behind both Rubio and Cruz.

Data generated using Crimson Hexagon, via Annenberg Media.
Data generated using Crimson Hexagon, via Annenberg Media.

And Cruz’s engagement didn’t stop there. His attack on the media earned him a lot of attention among the members of his focus group.

Trending Topics:

Twitter got a bit more excited at the mention of a few key topics, with pharmaceuticals, regulations and climate change getting the highest number of topical mentions last night.

Data generated using Radian6, via Annenberg Media.
Data generated using Radian6, via Annenberg Media.

#gopdebate was the most used hashtag for the event, followed by #cnbcdebate. Here are the most used words that went along with these respective hashtags on Twitter.

Data generated using Radian6, via Annenberg Media.
Data generated using Radian6, via Annenberg Media.

Reach Staff Reporter Madison Mills here.



 

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