Some designers understand that they're not trying to please everyone—they're just trying to appeal to their niche audience. William Bradley stuck to that philosophy with a classy collection Wednesday afternoon at Maker City LA.

The Los Angeles-based brand, originally started in Alabama, went for mid-century modern by pulling the basics from 1940s fashion, then adding a layer of vibrant print or texture for a modern twist. The designs vary from thick wool A-line dresses to more contemporary pieces such as simple floor length gowns.

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Wool is not something fashion designers immediately run to, but William Bradley doesn't try to be something it's not. It's not trying to be the next J. Crew or Ann Taylor. Some pieces were more influenced by modern fashion than others. After all, the William Bradley woman is described as someone who is "always concerned with the details of her look," making her wardrobe "feel as sophisticated and chic as she is."

Most of the pieces are indeed conservative, covering up almost every body part. This means that the fitting of each piece has to be precise to highlight the figure. And it's not about sex appeal. It genuinely warrants a close look at the texture and the shape of each piece. 

Although the styles vary, the theme for this collection was a pure porcelian doll look for the models, who each wore a black ribbon around their neck. Set to classical music with crescendos, each walk down the runway drew attention on different eccentric details, such as ribbons spread throughout a loose-fitting maroon dress.

William Bradley isn't stubborn about sticking to one image. It explores a range of material, shape and eras, and that in itself seems to be its brand.

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