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Neon Tommy - Annenberg digital news

Grammys 2015: Inside The GBK Music Lounge

Sarah Collins |
February 7, 2015 | 6:35 p.m. PST

Staff Reporter

Celebrities, music producers and even ping pong champions perused through a pre-Grammys Music Lounge and Urban Retreat at The Standard Hotel. Hosted by GBK, the event aimed to raise funds and awareness for Alfalit International and The Grammy Museum. The former is a non-profit organization providing literacy programs in the United States and internationally, while the latter works to engage visitors with the power of music. So, without further ado, here are some of the products that Lorde, Taylor Swift and Beyoncé could be going home with tonight. 

READ MORE: Backstage Creations Hosts 46th Annual NAACP Image Awards Gifting Suite

PISIDIA USA handbags are new to the nation as of this year. The variety of colors allow for use with any outfit and the material is soft to the touch. The line offers products for both men and women that range from clutches to laptop bags.
PISIDIA USA bags are eco-chic and made of silicone. (Sarah Collins/Neon Tommy)
PISIDIA USA bags are eco-chic and made of silicone. (Sarah Collins/Neon Tommy)
ActiveOn is a little camera with a lot of zoom power. It is ideal for filming action-packed sequences. The company is currently giving away $2000 weekly for the best ActiveOn submitted videos, with one grand prize winner to receive a Tesla in 2015. 
ActiveOn Cameras are ideal for filming action-packed sequences. (Sarah Collins/Neon Tommy)
ActiveOn Cameras are ideal for filming action-packed sequences. (Sarah Collins/Neon Tommy)
Hard Candy is celebrating its 20th year by bringing back five original nail polish shades. The cosmetic company partnered with Target to offer celeb guests the chance to get their nails and makeup done.
Hard Candy products are available at Target. (Sarah Collins/Neon Tommy)
Hard Candy products are available at Target. (Sarah Collins/Neon Tommy)
Nuvino Wine is perfect for traveling. The award-winning company offers four different varieties from four regions around the world. The single serve pouch is available for online purchase. 
Nuvino Wine is a travel pouch for one. (Sarah Collins/Neon Tommy)
Nuvino Wine is a travel pouch for one. (Sarah Collins/Neon Tommy)

Tweezerman offers grooming products perfect for both men and women. Products range from tools for your eyebrows to your feet. The company showcased their new makeup brushes and tweezers for men at the event. 

Tweezerman is grooming for men and women. (Sarah Collins/Neon Tommy)
Tweezerman is grooming for men and women. (Sarah Collins/Neon Tommy)
Contesta Rock Hair is a global salon with venues in Europe, North America and Asia. "Young energy is the secret of the brand," said one of its representatives. The company offers hair products for every type of hair, thin to think and straight to curly. 
ContestaRockHair is Italian-made for your haircare. (Sarah Collins/Neon Tommy)
ContestaRockHair is Italian-made for your haircare. (Sarah Collins/Neon Tommy)

STOP-ATTACK is an assault-response iPhone and Android app. The product is meant to be used as protection from attackers, bullies, assaulters or improperly trained officials. To use the app, you simply open it, record, get help and ultimately take control of the situation at hand.

STOP-ATTACK was originally created to curb bulling. (Sarah Collins/Neon Tommy)
STOP-ATTACK was originally created to curb bulling. (Sarah Collins/Neon Tommy)
Celebvidy is another app that allows celebrities to produce and monetize "video selfies" for their fans. For example, Sam Smith could sing a personalized "Happy Birthday" or Justin Bieber could give a girl her very own wink. The company offered to donate $100 to The Grammy Museum for every celebrity download it received during the event. 
Celebvidy lets stars give a shout out to their most dedicated fans. (Sarah Collins/Neon Tommy)
Celebvidy lets stars give a shout out to their most dedicated fans. (Sarah Collins/Neon Tommy)
FISCH & CHIPS cookie flavors include Sad Grandma, Holy Mole, Haul'n Oats, Cherry Bomb and Martha Janes. They were created by Chef Scott and contain a secret ingredient of brown butter (shh!).
A sweeter twist on the English classic. (Sarah Collins/Neon Tommy)
A sweeter twist on the English classic. (Sarah Collins/Neon Tommy)
808 Audio headphones offer studio-quality sound. The wireless Bluetooth frees listeners from the annoyance cords. They will be available for customers in March.
Headphones without the annoyance of cords. (Sarah Collins/Neon Tommy)
Headphones without the annoyance of cords. (Sarah Collins/Neon Tommy)
ClearView Audio projects music from its nearly invisible wireless Bluetooth speaker. The device has 360 degrees of sound, so it can be placed anywhere for enjoyment. It's a perfect speaker system for anyone who prefers music to be heard and not seen. 
A newer, prettier speaker system. (Sarah Collins/Neon Tommy)
A newer, prettier speaker system. (Sarah Collins/Neon Tommy)
Beauty Kitchen by Heather Marianna is a beauty subscription service. Her products include skin polish, hand cut soap bars and natural spa products. Plus, they smell amazing. 
Care for your body in one subscription. (Sarah Collins/Neon Tommy)
Care for your body in one subscription. (Sarah Collins/Neon Tommy)
Celebrity Trainer Lalo Fuentes said the secret to his workouts is the "Freeze" technique. He offers LaloFit DVD home workouts with versions in English and Spanish.
Celebrity Trainer Lalo Fuentes offers video workouts in English and Spanish. (Neon Tommy/Sarah Collins)
Celebrity Trainer Lalo Fuentes offers video workouts in English and Spanish. (Neon Tommy/Sarah Collins)

Reach Staff Reporter Sarah Collins here. Follow her on Twitter here



 

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