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According to Time Magazine, the singer removed her entire music catalogue from Spotify on Nov. 3 in efforts to have people buy more albums instead of stream music from the world’s largest subscription streaming service.

See Also: '1989' By Taylor Swift: Album Review

The swift removal of the singer’s music from Spotify stems from a disagreement over the pay scale of her music. Spotify offers free and paid tiers of its service, and Swift wanted her music to be restricted to its paid version.

Swift’s actions shouldn’t be a surprise to Spotify or its users. In July Swift wrote an op-ed for The Wall Street Journal that criticized the current state of monetization in the music industry.

“Piracy, file sharing and streaming have shrunk the numbers of paid album sales drastically, and every artist has handled this blow differently,” Swift wrote. “Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for. It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is.”

Swift can call the shots with her music because of her runaway success. Her album released on Oct. 27 sold 1.287 million copies in the United States in its first week, according to Nielsen SoundScan. It is the first platinum album of 2014.

Swift’s popularity extends to Spotify users. According to Spotify, 16 million of its 40 million subscribers have listened to Swift’s music in the last month. Her music was on over 19 million playlists prior to its removal.

In a blog post written on Monday, Spotify extended an olive branch to the artist in case she ever allowed her music to be a part of the service again.  

“We hope she’ll change her mind and join us in building a new music economy that works for everyone,” the company wrote. “We believe fans should be able to listen to music wherever and whenever they want, and that artists have an absolute right to be paid for their work and protected from piracy. That’s why we pay nearly 70 percent of our revenue back to the music community.”

The revenue makes it hard for many artists to leave services like Spotify. They simply can’t afford to. Album sales are in decline. Until now, there wasn’t a single album released this year to reach sales of 1 million copies, making Swift the only artist this year to go platinum, according to the Nielsen Soundscan.

Other artists like Beyonce have tried to stand out with their album releases. In December Queen Bey’s surprise release of her self-titled album wasn’t streamable on Spotify. Compared to other recent albums, the release was a hit in terms of album sales. Still, it hasn’t surpassed sales of her other albums.

Victor Luckerson from Time Magazine says “selling records in the digital era is hard, and it’s only going to get harder for people not named Taylor Swift.”

See Also: Taylor Swift Named Billboard Woman of the Year

Still, Swift remains optimistic about the future of the music industry. In her op-ed, Swift writes that she believes that “the music industry isn’t dying… it’s coming alive.”

Still, Spotify remains optimistic about rekindling its relationship with Swift. The company has launched a social media campaign in attempts to have fans win the artist back for the company called "What to Play While Taylor's Away" using the hashtag #justsayyes.

The company is trying to win-over Swift the old fashioned way, with an addendum to its blog post.

“PS – Taylor, we were both young when we first saw you, but now there’s more than 40 million of us who want you to stay, stay, stay. It’s a love story, baby, just say, Yes.”

Content curated from The Washington Post, The Wall Street Journal, The New York Times, Time Magazine and Entertainment Weekly

Read more at The Washington Post.

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