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Australian Anchor Proves Sexism Is Still A Problem

Danica Ceballos |
November 17, 2014 | 11:04 p.m. PST

Web Producer

Karl Stefanovic (@karlstefanovic/Twitter)
Karl Stefanovic (@karlstefanovic/Twitter)
An Australian anchor wore the same suit to work every day for a year, and no one noticed. 

Karl Stefanovic wanted to demonstrate the different challenges that professional women continue to face. Stefanovi co-hosts Channel Nine's Today show with Lisa Wilkinson. On Monday morning's show, Wilkinson explained that Stefanovic wore the same clothes to support her because she is often critcized for her appearance.

"I'm judged on my interviews, my appaling sense of humour--on how I do my job, basically," Stefanovic said to Australia's Fairfax Media. "Whereas women are quite often judged on what they're wearing or how their hair is."

The two anchors debated whether to call this disparity sexism because women are mainly critiqued for their fashionand overall appearance by other women. However, they admitted on Monday's broadcast that the way women are talked about and viewed is still completly different and much more superficial than the way men are perceived. 

SEE MORE: How 'I Am More Than A Distraction' Is A Bit Distracting 

Stefanovic's experment began last November when Wilkinson delivered the annual Australian Andrew Olle lecture

Lisa Wilkinson (@Lisa_Wilkinson/Twitter)
Lisa Wilkinson (@Lisa_Wilkinson/Twitter)
The speech focused on sexism and the daily issues Wilkinson faced.

"Today's media landscape, particularly for women, is one now so focused on the glossy and the glamorous, it often eclipses and undermines everything else," she said. "When you're a woman doing breakfast TV, you quickly learn the sad truth that what you wear can sometimes generate a bigger reaction than even any political interview you ever do."

As an aspiring broadcast journalist, I often hear "You would look great on TV." Thanks? What about on a day when I'm not wearing makeup? Will I still look great?

This double-standard is frustrating and exhausting. If you flip through any magazine while you're waiting in line at the supermarket, you're sure to see the best dressed women from the latest event or read something along the lines of "Smoking Celebrity Bikini Bodies." Sure, some of these lists include men, but the various standards for men and women can be outrageous.

SEE MORE: Hey Target, It's More Than The Thigh Gap

While it's understandable that TV hosts, or any professional for that matter, would be expected to dress nicely for work, men and women should have the same requirments. Instead, not only are women critquied for their clothes, but also for their hair, makeup and accessories. 

Tracey Spicer is another Australian TV journalist calling attention to this problem. Last November, Spicer decided to stop wearing as much makeup and heels after her seven-year-old daughter asked, "Mum, why do you put on make-up and men don't?" 

In a TED talk published in January, Spicer took off her makeup and sprayed her hair with water and took off her dress and heels. She challenged the audience to think about what they could be spending their time on, rather than focusing on personal appearance.

Spicer stated on Daily Life, "So how do we exude confidence without over-grooming? For me, it's a three-step process: deconstruct, reconstruct, SHEconstruct. In other words, gradually cut back until you feel comfortable with the real you."

Stefanovic is just one male advocate who called attention to the tendency for the audience to focus on a male anchor's content and a female anchor's appearance. 

As more women move up in professional environments, the question still remains, when will women be treated equally?

READ MORE: The Guardian, Fox News, CNNThe Sydney Morning Herald, Mashable and Daily Life

Reach Web Producer Danica Ceballos here, and follow her on Twitter here



 

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