Beyoncé at the 2014 Met Gala (Dimitrios Kambouris/Getty Images).

Topshop announced Monday that they have partnered with Beyoncé to form a 50-50 joint company, Parkwood Topshop Atheltic Ltd., to produce an activewear brand that could be launched as early as fall 2015.

But, this will not be a “Beyoncé by Topshop” or “Beyoncé x Topshop” type of deal. Topshop owner Phillip Green made it clear to Women’s Wear Daily that this was more than just the regular collaboration. “This is about building a brand and building a business—a separate, proper business,” Green said.

Beyoncé for her part stated on the Topman website that she is excited to work with the development team and participate in all aspects of the partnership.

“I could not think of a better partnership. I have always loved Topshop for its fashion credentials and forward thinking,” Beyoné said.

This will be the songstress' second attempt at fashion after her failed House of Deréon line. However, both the singer and Topshop are focused on making sure this collection is a bigger success than her previous one.

Beyoncé has a much broader fan base now. Back then, she was riding on the fame of Destiny’s Child when she released Deréon in 2004 and the higher-end House of Deréon in 2011. Fast-forward 10 years later, Beyoncé is now a worldwide sensation with a cult-like following and an army of faithfuls ready to serve Queen Bey.

Beyoncé’s fashion credentials have also improved within the past decade. She has appeared on the cover of Vogue twice in the United States and once in the U.K. and India. Her tour outfits are as much anticipated as the tour itself with many famous designers—Givenchy, Alexander Wang, Versace, Diesel, Ellie Saab and Michael Costello, to name a few—creating clothes for her recent “On the Run” tour. She is a regular in the front row at fashion shows across the world and was named one of Time’s Most Influential People. She has become a cultural and fashion icon.

However, perhaps the most important element to the partnership’s success is the timing of the launch. The collection will include clothing, footwear and accessories suitable for dance, fitness and sports. It comes in an era when activewear has become an acceptable choice outside of the gym. It may have started off with leggings, but now the fashion world has embraced sneakers, leotards and sports bras as everyday clothes. One could even go as far as to say Beyoncé and Topshop are arriving late to the game; Alexander Wang has already designed a 61-piece collection of sportswear for H&M that will be released on Nov. 6.

Green sums up why Beyoncé is the perfect person to collaborate with for this particular line.

“She’s a great dancer, one of the most hard-working and talented people in the world who spends many hours of her life dancing, rehearsing and training. This is a unique opportunity to develop this category,” Green said.

Topshop will also enact creative restrictions that Beyoncé
did not have with House of Deréon. Topshop is edgy and on a larger scale than typical fast-fashion retailers. They have a reputation to uphold and would not accept the excessive branding, bedazzling, and Ed Hardy-like designs that doomed House of Deréon. But, they will still allow Queen Bey to shine.

Beyoncé has the fame, the creative team and the perfect outlet to make this brand a success. She is capitalizing on the right market at the right time. She even has the perfect excuse to expand the brand to include a younger audience—her daughter, Blue Ivy. However, as perfectly aligned as the stars may be, there is one question that has to be answered before people buy: is it cute? Stay tuned to find out.

Reach Staff Reporter Fehbe Meza here.