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L.A. Fashion Week Draws Little Attention

Latifah Al-Hazza |
October 8, 2014 | 5:56 p.m. PDT

Staff Reporter

Brett Dreissig, an employee at Satine Clothing Boutique (Latifah Al-Hazza/Neon Tommy)
Brett Dreissig, an employee at Satine Clothing Boutique (Latifah Al-Hazza/Neon Tommy)
Los Angeles is the second largest city in America, but it looks like Des Moines, Iowa when it comes to fashion week.

When one hears fashion week, one thinks of runway models walking the streets of L.A., celebrities on every corner, and of course, eye-catching glamorous fashion taking over the city. Los Angeles Fashion Week is in fact, nothing like this.

Fashion week in Los Angeles is not as well known or highly talked as other major fashion weeks in New York, London, Paris, Milan, and Berlin.

“L.A. Fashion week is very casual with mostly L.A. based designers. The shows are harder to go to because they are spread out at different nightclubs in the city,” says Brett Dreissig, a salesperson at Satine clothing boutique. "Because of the line of clothing we carry, our buyers go mainly to New York, Paris, and London shows.”

A key factor that makes New York and overseas fashion weeks more popular is that well-known company, Mercedes-Benz, organizes and hosts the shows, while the Los Angeles Fashion Week shows are organized by lesser known organizations. This fall, The Los Angeles Fashion Council, Concept Los Angeles, Project Ethos, Style Fashion Week and Day to Night are hosting fashion week.

Paul Witt, founder of WITTMORE (Latifah Al-Hazza/Neon Tommy)
Paul Witt, founder of WITTMORE (Latifah Al-Hazza/Neon Tommy)

Though the city does not have an established fashion week, according to The Atlantic CityLab, Los Angeles is the nation’s third leading design capital and ranks second in the number of fashion designers in the nation.

Bustle gives its reasons why they think fashion week is not a popular attraction in Los Angeles. One: The weather in California makes it hard to want to see fur coats, high boots and sweaters. Two: Most celebrities already live in Los Angeles, so it is nothing foreign to attend shows in Los Angeles. Lastly, most major designers are not headquartered in Los Angeles.

Founder of WITTMORE clothing boutique, Paul Witt, says, “There’s a great scene of art, design and fashion happening in Los Angeles. That is what made me move out here from New York. I think if there was an art, design and fashion week combined, it could really work here.” 

Buyers hope that Los Angeles Fashion Week will eventually gain more recognition and draw more designers to the city.

Reach Staff Reporter Latifah Al-Hazza here.


 

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