President Obama launched the It's On Us campaign, a national push for college students to actively confront campus sexual violence on Friday.

In his announcement, the president stated that "it's on all of us to reject the quiet tolerance of sexual assault and to refuse to accept what's unacceptable." He cited statistics proving that although one in five women will experience sexual violence in college, only 12 percent of assaults will be reported - allowing most offenders to continue living with impunity while their victims struggle to regain their lives, often while forced to attend the same institution as their assailant.

READ MORE: A Timeline of Sexual Assault At USC

"We owe it to our children" to allow them to "fulfill their God-given potential, free from intimidation or violence," he stated. He referenced the NFL's poor reaction to the Ray Rice incident to affirm that "our society stil does not sufficiently value women. We make excuses...[and] look the other way. [That] message can have a chilling effect." 

The White House also produced a 30-second public service announcment that features celebrities such as Kerry Washington and Connie Britton:

Earlier this year, the Obama Administration formed the White House Task Force to Protect Students from Sexual Assault and the Department of Education announced that 55 colleges and universities were under investigation for mishandling sexual violence cases. 

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