The Night Market may shine when comes to food, but for many people, the Night Market provides opportunities to see interesting products. (Heidi Carreon/Neon Tommy)

Flip through any serious L.A. foodie's Instagram feed and you'll likely find pictures of mouth-watering food with the tag, #626NightMarket. Many people make it a point to go to the 626 Night Market to try unique eats like potted ice cream, ramen pizza and takoyaki (octopus) balls.

Even though food booths and food trucks account for more than two-thirds of the 626 Night Market, the summer festival is more than simply food—it focuses on showcasing small businesses too. 

As the 626 Night Market grows, so does its power to entice small businesses to work at events. 

"The vendors and artists grow through our events," founder Jonny Hwang wrote in an email earlier this week. "And we hope [the community also grows] by seeing the potential everybody has to showcase their talent at our events."

Read More: 626 Night Market Series Returns to Arcadia

That certainly has been the case for Superinflated, a balloon-making business invovled with the Night Market since the very beginning.

"The biggest thing that we've had from the Night Market is that were on the Wong Fu [Productions] episode where we taught them how to make balloon animals. That was really fun," says Kimmy Nguyen, a balloon-making artist. "We've gotten so many people because we specialize in birthday parties…It's really cool to see them come out and see what we do, because we do sculptures and a bunch of crazy stuff."

Night Market expands the market for new businesses like Bon Bliss, a business run by husband-and-wife team, Jay and Elissa Choi. The company, which made its Night Market debut at the Orange County Night Market, specializes in handcrafted lotions and hand scrubs that come wrapped like candy.

"I thought it would be a great way to get our product out to the general public," Elissa Choi, whose products are mostly sold through spas and salons, said about selling at the Night Market "We were a little hesitant because we thought it more of a foodie-type event…but we has a really great turnout and great responses to our product."

Artists like Pascual and Kehasukjaren, pictured here, enjoy meeting fans of their work. (Heidi Carreon/Neon Tommy)

For Etsy artists like Kris Kehasukjaren of Minion Me Shop and Geoff Pascual of PascualProductions, both of whom came out to the Night Market series for the first time this season, it's a nice change of pace from working solely online. 

"It's great, like online you kinda forget you're selling to people, like 'oh cool someone's giving me money,'" Kehasukjaren said, "[At Night Market] you get to see how your work affects another human being, and that's always great."

Pascual agrees that "it's way better."

"It's great to see [people's] reactions to my artwork, and there's a lot to see around here so it's a great environment," said Pascual. "Some are really surprised to see that I'm the artist…one guy was so surprised that he bowed to me, which was totally unexpected."

Read More: Eater's Guide To The Night Market

Pascual's not the only one with great memories of Night Market customers. Night Market veteran Cyndi Grasman, the owner of popular Bad Pickle Tees remembers being "so busy [at her first Night Market] that I couldn't go out and get some of the delicious food…. A customer went out there and got me some MamaMasubi because he felt so bad that I couldn't get out. It was very sweet and very nice of him."

Many vendors enjoy the Night Market's festive atmosphere and the ethusiasm of their customers. And many, like Nguyen, definitely plan to sell at Night Market in the future, "We meet interesting people every day, and their reactions, too. It's fun!"

Contact Staff Reporter Heidi Carreon here. Follow her on Twitter here.