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Powdered Alcohol Approved By U.S. Regulators

Raishad Hardnett |
April 21, 2014 | 4:00 p.m. PDT

Executive Producer

No more hiding your booze in a paper bag. 

U.S. regulators have approved a powdered, snortable alcoholic product that is in a league all it's own, called "Palcohol." 

"Sometimes liquid isn't convenient," the label reads. "Because Palcohol is powder, you can take it just about naywhere to enjoy a cocktail."

The product comes as a 58% alcoholic powder which only requires being mixed with water, and voila -- a cocktail is born. 

According to The Verge, the site originally offered this message, which has since been deleted and updated:

"Let’s talk about the elephant in the room… snorting Palcohol. Yes, you can snort it. And you’ll get drunk almost instantly because the alcohol will be absorbed so quickly in your nose. Good idea? No. It will mess you up. Use Palcohol responsibly."

The new website, however, claims snorting the powder is inefficient because of its lack of alcoholic purity. 

Although the Alcohol and Tobacco Tax and Trade Bureau have reportedly approved the product, there are still a number of hurdles before it will be available in public markets. The product has not yet been FDA approved.

Follow Executive Producer Raishad Hardnett on Twitter.



 

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