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NYPD Twitter Hashtag Backfires

Marisa Okano |
April 22, 2014 | 6:46 p.m. PDT

Executive Producer

@OCongress Twitter
@OCongress Twitter
The New York Police Department’s #myNYPD social engagement campaign went haywire after floods of disillusioned Twitter users used a hashtag as an opportunity to shed light on alleged police brutality.

Plenty of @NYPDNews followers used the disclosed hashtag to share chipper, smiling photos of themselves with NYPD officers across the city. The department’s official account retweeted these with pride but was also met with photos that were much less than positive:

The NYPD has yet to respond on Twitter to the influx of violent photos.

Read more at Complex.

Follow Executive Producer Marisa Okano here.



 

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