warning Hi, we've moved to USCANNENBERGMEDIA.COM. Visit us there!

Neon Tommy - Annenberg digital news

Pharrell's Hat Strikes Again: Music Video Roundup

Mara Hyman |
April 28, 2014 | 1:34 p.m. PDT

Associate Entertainment Editor

Every other week, Editor Mara Hyman takes a look at the buzzworthy short films coming from the music video universe. Here are her latest picks:

Pharrell Williams - "Marylin Monroe"

Pharrell is on top of the world right now - with hits like "Get Lucky" and more recently, "Happy," he is on everyone's radar in the world of music. He has now released the next single off of his latest album "G I R L," which is super catchy and highlights his falsetto. Unfortunately his live performances of the song have been somewhat weak, but as a whole the production of the song comes together well. It isn't quite as catchy as the huge success of "Happy," but it's not a bad song either.

The video is a bit strange but artsy, as he highlights his famous hat in different colors. The video starts with a dream sequence, leading into a dance rehearsal with tons of girls that transitions to a set with girls dressed in red, white or blue. There's a lot going on in the video, not to mention a brief random cameo from Kelly Osbourne. It's hard to believe he is only 41 given his style. Is Pharrell losing his fire post-"Happy" or does the song work?

A Great Big World - "Already Home"

A Great Big World captured our hearts with their mega-hit "Say Something" duet with Christina Aguilera. Now, they're back attempting to break one-hit-wonder status - and I think they have. "Already Home" is a touching ballad about struggling with a long distance relationship. A highlight of the song is the world's introduction to the voice of Chad, who didn't have a big role in "Say Something" besides playing keyboard. Ian and Chad's voices blend together seamlessly. Here's to hoping the next single they release is more upbeat, but in the meantime, I'm enjoying their music even if it is more mellow.

The video stars "Glee"'s Darren Criss and "Gossip Girl"'s Jessica Szohr. It shows a split screen throughout the video of Darren in LA and Jessica in NY, who act as if they're interacting with each other in person. Out of frustration they both coincidentally book flights to see each other and end up in opposite locations, until we surprisingly see Darren in LA kissing Jessica. The editing and visual effects are fantastic, and make the viewer feel a part of the story. Are you a fan of A Great Big World?

Beyoncé - "Pretty Hurts"

The next single to come off of Beyoncé's self-titled album, "Pretty Hurts" is a meaningful ballad about the negative side of beauty and society's obsession with attaining perfection. It's great that she released a song like this, when she has so much influence over women and younger girls. Like always, it also shows off her vocals with a strong beat. It may seem hypocritical for her to sing a song like this given the media's focus on her own body and how perfect she is, but then again it makes sense for that reason to see her being authentic.

While the visual album came out awhile ago, the video for this song was recently re-released on her VEVO channel. The video is arguably one of her most powerful (comparable to "If I Were a Boy"). She plays a pageant contestant who is surrounded by the drama of beauty behind the scenes. It connects to her own life since she did pageants as a child (seen in a clip at the end). We also see her surrounded by trophies, which have become a repeated metaphor in some of her recent videos. All in all, the video speaks for itself. Are you surprised to see this side of Beyoncé?

Avril Lavigne - "Hello Kitty"

The opposite of Beyoncé is Avril Lavigne, who recently released this controversial video for her song "Hello Kitty." The video has been getting a lot of backlash, being called racist for immitating Japanese styles. Cultural appropriation is always tricky, especially in the music industry, yet Avril argues that she was doing it for her Japanese fans. The most appalling thing about all of this in my opinion, however, is the actual song. It's painful to listen to, and does little to highlight her vocal abilities.

In the video she prances around in a tutu in Japan, surrounded by stone-faced backup dancers. It incorporates lots of bright colors and is arguably childish for Avril, who is almost 30. Whether the video is racist or not, we can all agree that this is not her best work...but she's a talented singer anyway. What are your thoughts on the controversial video?

Ricky Martin - "Vida"

Ricky Martin's latest proves that he hasn't fizzled out in the music industry. "Vida" is a World Cup anthem off of the Official Fifa "One World, One Rhythm" anthem. It's super catchy and universal, and while it sounds familiar, it's a great uplifting song - and Ricky's voice fits it perfectly. It has a blend of English and Spanish with a sing-along part towards the end. It's definitely going to be one of the songs of the summer.

The video isn't entirely original, but it's still fun. Basically, it shows Ricky Martin partying with a group of people at the beach, likely in Brazil. It also shows people playing soccer, naturally. It's one of those videos where you can't help but smile the entire time. Do you think this song will be a hit during the World Cup?

Reach Associate Entertainment Editor Mara Hyman here. Follow her on Twitter here.



 

Buzz

Craig Gillespie directed this true story about "the most daring rescue mission in the history of the U.S. Coast Guard.”

Watch USC Annenberg Media's live State of the Union recap and analysis here.

 
ntrandomness