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In the past two days it's racked up nearly 29 million views on YouTube, it'd be surprising if you haven't.

Producers of this video claim that they "asked twenty strangers to kiss for the first time." A pretty interesting idea, no? Watching the video you get a sense of endearment as these couples each have a bit of awkward small-talk before passionately losing themselves with each other's lips. Plus it doesn't hurt that the quality of the video is quite artistic and beautiful.

So the video has gone viral, because it seems so genuine and innocent. However, that's not exactly the case here.  

This video, directed by Tatia Pilieva, is actually an ad campaign for a clothing company called WREN (although the video presents Wren as if it were a film studio). A quick, easy, and clever way of marketing. 

Instead of ten pairs of complete "strangers," it's actually 20 actors, models and musicians in the video, who are confident enough for the video's storyline, according to Slate.

"Models Natalia Bonifacci, Ingrid Schram, and Langley Fox (daughter of actress Mariel Hemingway and sister of model Dree); musicians Z Berg of The Like, Damian Kulash of OK Go, Justin Kennedy of Army Navy, singer Nicole Simone, and singer-actress Soko…and actors Karim Saleh, Matthew Carey, Jill Larson, Corby Griesenbeck, Elisabetta Tedla, Luke Cook, and Marianna Palka," Slate listed. 

Knowing that this video used "strangers" instead of the everyday person on the street, it takes away some of the charm and magic. Some may even wonder if the entire video was fake. However, they do say it's presented by WREN, as well as list the kissers in the credits. 

However, the entire video seemed too good to be true. These people are all attractive, and young (aside from the classy older woman). Plus, if you have the handy tool of Google (or IMDb), you can look up the "cast." To think that the producers were going to pick up people off of the sidewalk and asking them to make out would just be silly. 

But hey, it's the idea that counts, right?

If you haven't seen the video but heard all of the hype, watch it here:

Reach Executive Producer Dale Chong here. Follow her on Twitter here.