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Neon Tommy - Annenberg digital news

Target's Photoshop Flop

Dale Chong |
March 12, 2014 | 9:36 a.m. PDT

Executive Producer

Target's photo editing might need some work. (blogilates/Tumblr)
Target's photo editing might need some work. (blogilates/Tumblr)
It's swimsuit shopping season and that means we're all getting our bikini bods ready, right? According to Target that also means faking those bodies with the handy trick of Photoshop. Just in time for spring break.

Of all the things that could be horribly edited on Photoshop, this one just takes the cake. A model on Target's junior swim section seemed to have a jagged armpit, hip, and a heightened thigh gap. To be blunt, something's just not right here. 

Not to encourage retouching a woman's body using digital editing tools, but if this is going to happen at all, do it right. Or at the very least, could it be done in a more subtle manner? No need for square crotches and sharp shoulder blades. 

Nonetheless, this shoddy photoshop job has us questioning the idea of body image all over again. Sure, not every major clothing franchise is signing up to be a part of the "real" movement in the fashion industry like Aerie's "#AerieREAL"campaign or Dove's "Real Beauty," but must photo editing and retouching be this drastic when it comes to body shape?

READ MORE: AerieREAL Isn't Quite The Real Deal (Yet)

When retouching becomes as obvious as Target's model, have we really progressed in encouraging women to love their body image? Perhaps we need to take another look at what the real women of today look like. Clearly, this swi msuit model's body is not anywhere near real. 

First noticed by Blogilates, this epic Target fail has led to a conspiracy theory that the person behind retouching this photo did a horrible job on purpose in rebellion against changing the image of skinny models to look even thinner. If that's the case, let's thank that person for bringing this issue up once again.

READ MORE: Is Wonder Woman Too Skinny?

"This was an unfortunate error on our part and we apologize. We have removed the image from our website," Target reported to Buzzfeed. While removing the image takes away the obvious proof to change this young woman's body, it doesn't change the fact that the company is still conscious of they are promoting the idea that unrealistically thin women are the preferred image.

 

Reach Executive Producer Dale Chong here. Follow her on Twitter here.



 

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