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Shakira Is On Fire (Literally): Music Video Roundup

Mara Hyman |
March 31, 2014 | 11:47 a.m. PDT

Associate Entertainment Editor

Every other week, editor Mara Hyman takes a look at the buzz-worthy short films coming from the music video universe. Here are her latest picks:

Shakira - "Empire"


Shakira is back in full force. As a judge on the successful NBC show "The Voice," she is certainly not messing around when it comes to her own music. The new album "Shakira" has a wide variety of songs including the first single with Rihanna, "Can't Remember to Forget You." "Empire," on the other hand, is the complete opposite of her first single, as it's more stripped back and raw. Other than the overly-autotuned chorus that makes her sound like Kesha, the rest shows off her vocals with intricate lyrics.

In the video Shakira plays a runaway bride frolicking in a field. There's an interesting juxtaposition between the white dresses she wears in most of the video with the black dress in a dimly lit room. There are also scenes where she's standing in a wedding dress lit on fire, which is a cool effect. Overall this video is a lot more subdued compared to "Can't Remember to Forget You" without the dance moves, but the effects and visual imagery are on point. Are you a fan of Shakira's new album?

READ MORE: 'Shakira.' Album Review

Lady Gaga - "G.U.Y."


After what seemed like the slow downfall of the pop star, Lady Gaga has returned. While everyone thought "Venus" would be her next single, she has chosen "G.U.Y.," which stands for "Girl Under You." It has a dance-electronic vibe and has a pretty catchy chorus.

There's a lot going on in this video. Gaga starts out as a fallen angel with an arrow through her chest. She then ends up at a mansion, and dancing and crazy get-ups ensue. It also includes cameos from the ladies of the "Real Housewives of Beverly Hills" and Bravo's Andy Cohen. "G.U.Y" is actually not the only song in the video, as it features snippets of "ARTPOP" and "Venus." The video essentially speaks for itself. Are you confused by the video?

Justin Timberlake - "Not a Bad Thing"

Justin has been killing it in 2014. His latest single, "Not a Bad Thing," is a cute ballad with an acoustic feel. Elements of it definitely feel like old-school Justin, which is always nice to see. It's the type of song you want to sing along to, especially at the chorus.

The video has an interesting concept - Justin's not in it at all, but it surrounds a "true" story of a couple who proposed on a train to a Justlin Timberlake song. A team of people attempts to find the couple in New York, and while they fail initially, the video ends with "To be continued," so there's still hope! The video also includes accounts of individuals and couples talking about what true love is to them. It would be interesting to see an additional video with Justin, but the original video is nevertheless touching. What are you thoughts on the story in the video?

Karmin - "Pulses"

Karmin is back with their debut album "Pulses" (their first music came from an EP) and they're trying to break one-hit-wonder status ("Brokenhearted"). The first noticeable thing about the song is that Nick actually sings! He takes over the chorus, which fits his voice perfectly. Amy's rap verses are also on point, and give the song an interesting vibe.

The video features a voice-over at the beginning from none other than George Takei, who talks about the science of visual representations of sound. It then shows Nick and Karmin in black and white, including dancer Hok from "So You Think You Can Dance." Gradually more and more color appears, with red being the dominant color. It's a different but interesting concept visually. Are you still following Karmin?

Ellie Goulding - "Beating Heart"

Ellie's latest comes from the "Divergent" soundtrack, and it's fitting, as it has a tribal feel with a strong beat. It's a bit sad lyrically, but it also sounds hopeful. Sometimes it appears that Goulding's songs all sound the same, but not in this case. The song is used in the very last scene of the film.

The video isn't too original, but it balances scenes with Ellie and clips from "Divergent." In the video Ellie wanders through the woods, covered in intricate tattoos. It also plays with effects from natural light. The one interesting part of the video is the end, where Ellie is standing amongst complete darkness. Do you think the song fits well in the "Divergent" soundtrack?

Reach Associate Entertainment Editor Mara Hyman here. Follow her on Twitter here.



 

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