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McDonald's Considering Extending Breakfast Hours

Kelly Masuda |
March 26, 2014 | 2:35 p.m. PDT

Staff Writer

The infamous food chain, McDonald's (david_mcmt/Flickr Creative Commons).
The infamous food chain, McDonald's (david_mcmt/Flickr Creative Commons).
Waking up before 10:30 a.m. to get at the infamous Egg McMuffin may no longer be a problem for late risers. McDonald's is considering tailoring its breakfast time restrictions to accommodate a wider audience in order to increase dwindling sales. 

Jeff Stratton, head of McDonald's USA said to AP, "We know, as an example, that breakfast on the weekend cut off at 10:30 doesn't go very well."

While this adjustment is popular amongst the public, the idea is only a work in progress. The kitchen layout may make it very difficult to implement this change. 

Strattion said, “Well, we’re just beginning… We’re just taking a look at it.”

Having an expanded menu will encourage more people to come to McDonald's for breakfast at anytime, specifically those in their 20's and 30's. These targeted customers will hopefully make the sales recoil from their 1.4 percent slip in the fourth quarter of 2013. 

In the past few years McDonald's has attempted to increase its sales by offering an larger dollar menu and creating an Egg White Delight McMuffin. 

Extending breakfast hours is not the only change that McDonald's is considering. McDonald's may start resembling a coffee shop instead of a fast food chain. Not to worry! The burgers and fries will not stop selling, but rather the infamous fast food chain will start offering more pastries similar to Starbucks and Dunkin' Donuts

Reach Staff Writer Kelly Masuda here.



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