'Game Of Thrones' To Release Rap Mixtape
In an interview with The Wall Street Journal, HBO's Senior Vice President for Multicultural Marketing Lucinda Martinez said that the mixtape was an attempt to capture a more diverse audience because - as Nielsen has reported - over three-quarters of the "Game of Thrones" audience is white.
As such, HBO has hired some big name hip-hop and Latin crossover artists like Daddy Yankee, Wale, Common, Bodega Bamz, and Big Boi to contribute to the project.
According to The Wall Street Journal, "Catch the Throne" will match the theme of the TV series - both lyrically and musically. The mixtape's tracks will sample some of the show's dialogue and orchestral score.
Some of the contributing artists don't watch "Game of Thrones" on a regular basis, while others - like Common and Outkast's Big Boi - are huge fans of the show.
Common, whose favorite character is Tyrion Lannister (Peter Dinklage), has compared the mixtape to early Wu-Tang Clan albums that sampled dialogue from 1970s kung fu movies:
"Twenty years ago, Wu-Tang was breaking ground. Nowadays, people are open to anything. There are no limitations in hip-hop culture."
Big Boi, who also enjoys the book series by George R.R. Martin on which "Game of Thrones" is based - raps about Daenerys Targaryen - also known to viewers as Khaleesi or "the mother of dragons" - along with a chorus of "Dungeons, dragons, kings, and queens."
The 10-song mixtape will be distributed online for free on Friday.
But if that doesn't sound like your cup of tea, remember that the trailer below is what "Game of Thrones" is actually about:
Reach Executive Producer Michelle Tiu here and follow her on Twitter.