UberSKY via Uber

Uber is doing it big this year for V-Day. The mobile app, which is known for helping people to arrive to their destination in style via one of their black cars or SUV’s, is offering UberSKY, a sky writing service. 

The Uber app is allowing customers to order personalized sky messages of up to 12 characters right from their smartphones. After the order is placed, an Uber representative calls to arrange when and where the message will be viewed.

Forget to get a Valentine's Day gift? Fear not, the company will only be accepting orders from 10 a.m to 6 p.m  on Valentine’s Day, so it’s a perfect fall-back plan if you slacked off on purchasing a gift prior to...well, tomorrow. 

All the excitement is part of Uber’s newest marketing campaign with MasterCard Priceless Surprises. The two companies have teamed up with Airsign to bring cardholders in Los Angeles, New York, Chicago, Dallas, San Franciso, a "priceless experience." This is the latest stunt in Matercard's campaign who was also behind the Justin Timberlake suprise which aired during the Grammy's.

Although this Valentine's Day gift may be priceless, the surprise does not come cheap.

The price tag on this “priceless” experience is $500. But despite the hefty price tag, Uber claims that the demand will be high and asks customers to be persistent if they cannot place their order on the first try.

If your a Master Card holder, you just might be able to skip the price tag. Master Card is giving away sky messages and Uber rides to select customers on Valentine's day.

Talk about doing it big!

Reach Staff Repoter Faith Jessie here and follow her on Twitter.