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Ice Cream Is For Lovers And Lonely Souls Alike

Meghan Coyle |
February 11, 2014 | 1:22 p.m. PST

Staff Writer

Valentine's Day is the perfect excuse to try a new flavor, like the marscapone butterfinger flavor at Scoops Westside (Scoops Westside / Facebook).
Valentine's Day is the perfect excuse to try a new flavor, like the marscapone butterfinger flavor at Scoops Westside (Scoops Westside / Facebook).
Heartbreak and ice cream have gone together since Bridget Jones famously declared, “I am enjoying a relationship with two men simultaneously. The first is called Ben, the other, Jerry. Number of current boyfriends: zero.” However, Valentine’s Day doesn’t have to be about eating your way through the possibility of being “forever alone.”

“Ice cream is the best comfort food. It's good for celebration, times of loneliness, whenever,” said Matthew Kang, the owner of a local L.A. ice cream shop called Scoops Westside. “But ice cream doesn't replace human connection. I'd say use it as an excuse to hang out with people. Like, hey come over, I have a few pints of ice cream I need to get rid of, will you help me?”

In fact, the social aspect is one of Kang’s favorite parts about his job. He loves being in the ice cream business because he gets to meet new people every day.

“The ice cream business is fun and easy. It makes people happy," said Kang. "We're like the opposite of the dentist. People love coming here and enjoying our unique flavors.”

READ MORE: Valentine's Day Cookie Recipes

There’s certainly no shortage of unique flavors for Valentine’s Day. Classics like Ben and Jerry’s Chocolate Therapy and Chubby Hubby seem to fit the bill for lonely souls in search of a sweet companion.

Kang believes anything with chocolate or red velvet is going to be a hit for couples, and just about any flavor will comfort the single ladies or men. Baskin-Robbins even unveiled a new flavor in honor of Valentine’s Day called Love Potion #31 Dark, which features a combination of chocolate ice cream and raspberry ice cream mixed with white chocolate hearts with a raspberry filling and a raspberry-flavored ribbon throughout.

Craig Benoit, the brand marketing manager at Baskin-Robbins, explained that the marketing and culinary teams work together to create and name the new flavors. They often take seasonality and holidays into consideration during their creative process.

“Inspiration for ice cream flavors comes from so many different places, but actually tasting all of the ice cream flavors is what sparks most of our creative ideas. Being able to taste a new flavor and capture the feelings that it evokes is important when deciding on a name,” said Benoit.

READ MORE: Recipes For Valentine's Day Desserts

This year, Baskin-Robbins, is also promoting the way ice cream brings people together. The world’s largest chain of specialty ice cream shops teamed up with behavioral food expert Juliet A. Boghossian to study what a chocolate lover’s favorite type of chocolate says about them and their relationships. Boghossian is the founder of Food-ology, an original methodology that links food-related habits to personality traits and behavioral tendencies. 

Your favorite flavor of chocolate ice cream might just help you find the perfect Valentine (Baskin-Robbins).
Your favorite flavor of chocolate ice cream might just help you find the perfect Valentine (Baskin-Robbins).

Here are some of the findings:

If your favorite flavor is Milk Chocolate:
Personality – You’re a devoted traditionalist, friendly, approachable and responsible. You crave balance, peace and consistency.
Ideal Date – You tend to welcome traditional courtship most. Dinner and a movie is a perfect date night for you and a local restaurant that knows you by first name puts you in your ultimate comfort zone.
Best Match – Opposites attract! Your best matches are white or dark chocolate lovers. Someone who prefers white chocolate will encourage you to enjoy life more and not take things too seriously. Whereas, a partner who loves dark chocolate will help you take more calculated risks and be bold.

If your favorite flavor is White Chocolate:
Personality – You’re a playful free spirit and tend to be the life of the party. You’re flirtatious, impulsive, generous, kind and nonjudgmental.
Ideal Date – Your ideal date includes a playful and challenging activity such as miniature golf, parasailing, snowboarding or even swings at the park. You set aside the heaviness of daily responsibilities and like to live in the moment.
Best Match – You’re adaptive and a complement to all three chocolate types; however, your best match is someone who prefers milk chocolate as they will ground or balance you best.

If your favorite flavor is Dark Chocolate:
Personality – You are the determined maverick. You play hard to get and are passionate, generous, selective and mysterious. You are known for speaking your mind, for your no nonsense honesty and ability to process information quickly and for taking calculated risks.
Ideal Date – You crave equal partners who can sustain a high energy pace. Your perfect date makes you feel special, unique and inventive – whether it is an adventurous outing like a safari, an exclusive experience such as dining at a five-star restaurant, or a cultural activity to inspire the mind like the theater or concert.
Best Match – You know yourself best. You thrive with partners that mirror your personality and ambition, so stick with dark chocolates to find your perfect match.

No matter whether you’re a chocolate ice cream lover or not, whether you’re going on date with a Valentine or a date with Netflix, just remember you are never alone when you’ve got ice cream.

Reach Staff Writer Meghan Coyle here



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