Grammys 2014: Best New Artist Predictions
One particularly popular area of speculation has been who will be taking the Grammy for Best New Artist home in just 4 days time.
This year's nominees are James Blake, Macklemore & Ryan Lewis, Ed Sheeran, Kacey Musgraves, and Kendrick Lamar.
Of course, if you haven't been living under a rock and have some idea of what's going on in the world of music, you'll probably realize that none of these names are truly "new."
English EDM producer James Blake has been making music since 2009 with his 2010 EP "CMYK" gaining a lot of buzz within indie circles.
Macklemore as a solo artist has been operating under the name Professor Macklemore since 2000 until 2005, when he dropped the "Professor" part and released his debut album "The Language of My World" in 2005. The Seattle-born rapper began working with producer Ryan Lewis in 2010.
Ed Sheeran's tune "The A Team" was nominated for Song of the Year at last year's Grammys.
Country artist Kacey Musgraves self-released 3 albums before appearing on the singing competition "Nashville Star" in 2007. This year, she is nominated for 4 awards, tying with Taylor Swift and Lorde for most nominations received by a woman.
California-born rapper Kendrick Lamar has been dropping mixtapes since 2003 and his debut album "Good Kid, M.A.A.D. City" (2012) got a lot of buzz from within the hip-hop community.
His verse on Big Sean's song "Control" also made a big splash in the news for calling out many of today's hottest rappers, including former collaborators Drake and A$AP Rocky, as well as naming himself "the king of New York" and "the king of the Coast."
For that reason, Lamar might just be the lucky winner come this Sunday. Why?
Not only is he up for 7 nominations this year - which shows how popular he is with the members of the Recording Academy - but he is also backed by the hip-hop community, having received 13 awards and over 40 nominations over the past 2 years.
Furthermore, he's clearly loved by some of the biggest names in rap history. Lamar is signed to Dr. Dre's label Aftermath Records and fellow labelmate Eminem gave Lamar a shoutout on his hit single "Berzerk," which is nominated for Best Rap Performance. Slim Shady also featured the rapper on "Love Game," a track from his latest album "The Marshall Mathers LP 2."
Some other high-profile names that have worked with Lamar include Jay-Z, J. Cole, 2 Chainz, Mary J. Blige, and Robin Thicke.
With all of this love coming from today's biggest artists, it wouldn't be at all surprising if Kendrick Lamar managed to win Grammy for Best New Artist this coming Sunday.