Tesla To Release Affordable Vehicle Option
The affordable option, however, wouldn’t be on the market until 2016 or 2017, the maker announced.
“This is ultimately the car that will make Tesla a household brand rather than just something in the premium segments. No car company can live off 20,000 to 30,000 sales a year and be profitable in the long term,” said car specialist Thilo Koslowski.
Currently, Tesla only offers two options for their cars, Model S and Model X.
“The strategy of Tesla is to enter at the high end of the market, where customers are prepared to pay a premium then drive down market as fast as possible to higher unit volume and lower prices with each successive model,” said Chief Executive Elon Musk.
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