Rihanna in "What Now" (Twitpic)

The video primarily showcases her voice, not having a particular narrative, and focuses mainly on the dark and angst-filled imagery. With a smoking cross, dragging chains, and lots of crawling insects, the clips showing her are very simple. 

Rihanna is shot wearing simple dresses in a warehouse, and has projections of her singing onto the silhouette of her body. Some of the imagery looks as though there are shifting hallucinations of her face as well.

For most music videos, many would expect a video with a narrative to go along with the ballad's soft and slow sound. The music video for "What Now" has such a great contrast to the actual song that it keeps viewers from turning away. While it may not be as upbeat and fast-paced in comparison to her other videos, the eeriness to it all definitely keeps things interesting. 

Rihanna talked to MTV News before releasing the video saying, "It is pretty and kind of soft, but it's really a little demented." 

With a video like this, one might think Rihanna is truly on her way to the dark side, with no turning back to her good girl days of "Unfaithful" and "S.O.S."

Nevertheless, Rihanna continues to amaze and shock both her fans and everyone else with her talents. Though the video may be "demented," it proves to be artistic and well done.  If anything, the video is bringing the focus back to her music instead of the stories her songs tell.

Take a look at her video for yourself!

Reach Staff Reporter Dale Chong here. Follow her on Twitter here.