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The Netflix & YouTube Traffic Jam

Cortney Riles |
November 12, 2013 | 2:41 p.m. PST

Executive Producer

Netflix is the fifth most-watched televiion network in the United States. Flickr/Creative Commons
Netflix is the fifth most-watched televiion network in the United States. Flickr/Creative Commons

We've all seen Orange Is the New Black  and Charles Ramsey's "dead giveaway" rescue interview  by now. But the question is, how many times? According to the Global Internet Phenoma Report released twice a yaer by Sandvine, Netflix and YouTube make up 50% of all North American fixed network data.

According to the report, Netflix holds 31.6% and is the leading downstreem application in North America, next to YouTube's 18.6%. Together the two sites frequently used to simply pass time in airports and cars today, hold over a whopping 50% of all downstream traffic on fixed networks

On the other hand, P2P Filesharing has dropped from over 31% to 10% of total daily traffic in North America. 

Since 2009, "on-demand entertainment has consumed more bandwidth than 'experience later' applications like peer-to-peer filesharing and we had projected it would inevitably dip below 10% of total traffic by 2015," said Dave Caputo, CEO of Sandvine. "It's happened much faster. This phenomena, combined with the related rise in video applications like Netflix and YouTube, underscores a big reason why Sandvine's business has grown beyond traffic management to new service creation."

Just think, when it's taking forever for the show to load and you just want to hear (for the 10th time) how much Piper Chapman loves baths...it's likely that everyone else in the country is anxiously waiting too. 

Reach Executive Producer Cortney Riles here. Follow her here.  



 

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