Time Warner Cable Loses Customers After CBS Blackout
In its quarterly report, Time Warner Cable cut its full-year revenue growth forecast to the 3 to 3.5 percent range. Before the blackout, the growth forecast had been set at 4 to 5 percent. The subscriber loss far exceeded analysts' expectations of 183,000 lost subscribers, according to StreetAccount.
It was TWC's shareholders that took the biggest hit. According to Forbes, net income for TWC shareholders dropped 34.2 percent to $532 million. Earnings per share dropped nearly 30 percent from $2.64.
TWC president and incoming CEO Rob Marcus acknowledged the "short-term pain" caused by the blackout during his Thursday earnings call, but insisted that the blackout allowed the cable company to make a better deal with CBS than what had been offered during the summer.
But one analyst told Variety that this report shows that networks will have an advantage over cable companies in future programming deal negotiations. "Every cable operator now goes to the table knowing that CBS not only won the war, but left TWC badly damaged even for having fought the fight," he said.