America leads the world in gun related deaths with an average of almost 90 per day, and about 32,000 per year. While mass shootings have gotten increased media coverage in recent years, gun-related deaths are not new to America. America averaged 32,300 gun-related deaths per year from 1980 to 2006, according to a resource book put together by the University of Pennsylvania. 

Mass shootings receive the most media attention because of their especially horrific and random nature. Adam Lanza storming an elementary school or James Holmes open firing in a movie theater frighten people who can relate to something as innocent as going to school or watching a movie. 

66 people died in 2012 in mass shootings, the most killed in mass shootings in the last 15 years, according to the Boston Globe. Yet even in the deadliest mass shooting year in more than a decade, the mass shooting deaths accounted for only about 0.2 percent of America's gun deaths in 2012. 

We beat the same drum after every mass shooting. Aurora was supposed to be a wake up call about how easy it is to secure military-grade weapons. Newtown was so horrific that if it couldn't spark the national debate on gun control then nothing could.

But here we are again with (at least) 13 more gun deaths and potentially more to come. But none of that will change anything. We will write articles about how we need to wake up, and a passionate congress member may even draft gun control legislation. But legislation won't pass, laws won't change and Americans will continue to shoot each other.

Because as we bloviate about our need for gun control and better mental health facilities and all the other nonsense we pretend to care about in the wake of tragedy, we are missing the other gun deaths happening constantly. So lets also remember Derrail Roilton, 24, of Braddock, Pennsylvania. Also Conor Lee, 19, of Indianapolis. And another man in Oklahoma. 

About 90 Americans die each year from gun-related incidents, and most go unreported or ignored. Mass shootings garner the majority of attention because of the human fascination of the abomination. But we must recognize that America's gun problem is much larger than mass shootings. Media outlets will fill the next few days with stale gun control debate and then nothing will change. It should, but it won't. 

Reach Executive Producer David Tobia here or follow him on Twitter.

David Tobia