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Ricky Martin Is Back: Music Video Roundup

Mara Hyman |
September 2, 2013 | 9:41 p.m. PDT

Associate Entertainment Editor

Every other week, writer Mara Hyman takes a look at the latest creations coming from the music video universe. Here are her latest picks:

JAY Z feat. Justin Timberlake - "Holy Grail"

After the success of "Suit & Tie," JAY Z and JT are back collaborating on a new single off of JAY Z's latest album. Like always, it shows off JAY Z's dynamic lyricism as he raps about the positives and negatives of fame. Justin also stands out with his falsetto in the chorus.

What makes the video interesting is not just the visual, but the way the song was presented. They chose to chop the original arrangement into different pieces and swap them, essentially making a new song. They also make some lines go in slow-mo and then speed them up. Visually, the video plays a lot with bright lights (probably as a metaphor for the bright lights of fame), fire, television screens, and more. The music video also makes history by being the first to premiere on Facebook before being put on Vevo or YouTube. Are you happy they decided to release the video this way?

Ariana Grande feat. Nathan Sykes - "Almost Is Never Enough"

Ariana Grande's latest single comes off of the "The Mortal Instruments: City of Bones" soundtrack. The song is beautifully song and proves why the music industry is quickly falling in love with her, as she has hints of Mariah Carey in her tone. Yet the true surprise on the track is The Wanted member Nathan Sykes, who had rarely been heard prior separate from the band. He has a very unique tone and is not overshadowed by Ariana in the slightest, but rather they harmonize well together.

The video is very simple and doesn't take away from their voices, as it is a combination of clips from the movie and Ariana and Nathan recording in a studio. Interestingly though, the video is different than for others that incorporate movie clips, because in some shots the clips mirror the movements of Ariana and Nathan. Are you a fan of them as a duet?

Lady Gaga - "Applause"

She's back! After a long period combining her world tour and her hip surgery, Lady Gaga comes back with a new electronic, '80s sound that feels much more organic. While the lyrics aren't really relatable because the song is about her fans and wanting applause, it's still catchy. She performed this song recently at the MTV VMAs as a tribute to her past styles to show how much she's grown.

The video is also iconic Gaga, in that it's quite confusing. We see her covered in paint, sitting in a hat, wearing a mermaid costume, and much more. Visually the video plays a lot with color as half of the scenes are in black and white, while the other half have bright neon colors. She also has a strong group dance number with her backup dancers. Do you think she's becoming TOO over the top (even for Lady Gaga) or are you a fan?

Ricky Martin - "Come With Me"

Is this the age of the comeback? Ricky Martin has graced the stage once again after a musical break of a couple years. He has released a couple versions of this song -- one completely in English, which is slightly new for him, and the other with verses in Spanish. Beyond the influence of autotune, it seems like his vocals have significantly improved! He has a strong command of the chorus and seems to have fun with the song.

The music video is very flashy, taking place in a club with lots of spotlights. It has very fast camera movements and rapid strobe lights to add to the upbeat feel of the song. The video also highlights tons of dancers alongside Ricky having fun. Are you happy to see Ricky Martin back in the spotlight?

Elton John - "Home Again"

Elton John's latest song has him returning to his songwriting roots that made him famous. The song is a powerful balad reflecting on life and missing home and where he came from.

The music video is beautifully shot and falls into the category of mini-movie. The premise surrounds a man on a long journey back home, and as he gets closer, he gets younger and younger until he is a kid again. The only things that stay consistent are a coin, his briefcase, and his suit. There are a lot of metaphors and deep meanings sprawled throughout the video that make it really thought-provoking and nostalgic for the viewer. Were you moved by the video?

Reach Associate Entertainment Editor Mara Hyman here.



 

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