After years of using longtime publicist and family friend Jill Fritzo, Kim Kardashian has made a sudden switch. Kardashian just signed with Slate PR co-founder, Ina Treciokas.

Fritzo, who was ranked 17 on “20 Most Powerful Publicists in Hollywood” by Business Insider, has represented all three Kardashian sisters. Just last year, the Kardashian empire brought in $65 million. Fritzo has been busy with the sisters- at the core of every scandal badgering the girls, Fritzo is with them firsthand. So why the sudden switch? 

Kim Kardashian, Creative Commons

Detachment. According to a source, the reality star replaced Fritzo because she “wants to set herself apart from the Kardashian P.R. machine, and Kayne West advised her to build her own team.” While she’s constantly fixed to her family’s legacy, the 32-year-old mother is now determined to find her own independence.  

Though Kim’s drama will be cleared from Fritzo’s plate, the publicist will still be kept busy. Currently, the Kardashian family and their reps have been overloaded with the Lamar Odom’s alleged drug problems. 

Kim’s new publicist, Treciokas, is fully equipped to handle whatever obstacles there may be. Treciokas was ranked 5 on Business Insider’s “20 Most Powerful Publicists in Hollywood” and her client list speaks for itself with big names like Johnny Depp, Ryan Gosling, and Naomi Watts. 

Reach Staff Reporter Christina Pecoulas here.