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Apple Dethrones Coca-Cola As Most Valuable Brand

Jillian Morabito |
September 30, 2013 | 11:51 a.m. PDT

Executive Producer

Apple now reigns supreme (via @CyberTechniques).
Apple now reigns supreme (via @CyberTechniques).
For the first time, America’s favorite soft drink has been replaced.

A corporate identity and brand consulting firm, Interbrand, conducted an annual report that estimated the value of Apple at $98.3 billion. The recent gross is up 28% from last year’s report.  

Interbrand assesses their rankings based on the company’s financial performance, its role influencing consumer choices, and how well the brand lets a company charge premium prices and deliver profits. 

The top eight brand are ranked as follows: Apple, Google, Coca-Cola, IBM, Microsoft, GE, McDonald’s, and Samsung.  

Jez Frampton, an Interbrand global chief executive, said that Apple’s number one spot was “just a matter of time."  

Frampton continues, “What is it they say, ‘Long live the king’? This year, the King is Apple.”  

Read more about Interbrand's report here


Reach Executive Producer Jillian Morabito here



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