JT Takes Back The Night: Music Video Roundup
Every other week, writer Mara Hyman takes a look at the latest video creations coming from the music video universe. Here are her latest picks:
Justin Timberlake - "Take Back The Night"
Justin has been on a roll lately with his latest album, "The 20/20 Experience," and gives fans a taste of newer music with this introduction to "The 20/20 Experience - 2 of 2," coming in September. This next single is simply smooth, with a bit of a jazz influence which can be heard mainly with the trumpets in the background. It almost has a similar vibe to that of Cee Lo Green's "Bright Lights Bigger City" and is the type of song you'd play driving through a big city.
While the video for "Suit & Tie" showed Justin in his home of L.A. performing at the Hollywood Bowl, here we see him taking the streets of NYC. He starts dancing in Chinatown and even has a dance-off with a young boy, followed by clips of his performance at Yankee Stadium in July, the Brooklyn Bridge, Times Square, and more. The video plays a lot with lights and blue/purple hues and isn't too complicated in terms of format. Are you excited for "The 20/20 Experience - 2 of 2"?
Avicii - "Wake Me Up"
This song is unlike Avicii's typical club beats and electronic feel. Instead, the famous DJ brings us an unusual soulful, country vibe that highlights vocals from Aloe Blacc and guitar riffs from Mike Einziger from Incubus. Fans of Mumford and Sons will immediately recognize this style and strong guitar influence.
The video follows the feel of the song perfectly, showing the journey of a country girl who leaves for the city to find herself. She eventually finds herself at a huge outdoor Avicii concert with the classic Avicii symbol on the stage and represented on each concert-goer's arm. As a whole the video is lighthearted, calming, and just pure fun. Are you a fan of this new side of Avicii?
One Direction - "Best Song Ever"
As their first single and video in about 7 months since the group was on tour, fans were eager to see where One Direction would go with the next chapter in music. This song seems like an attempt to be a pop-rock ballad, but ultimately it's a bit cheesy and not the "Best Song Ever" like they had probably hoped. Nevertheless, the chorus is pretty catchy.
In the video we see the band's sense of humor as they take on different characters directly confronting each other. They are seen playing two cocky Hollywood execs, a secretary, a marketing consultant, and a movie choreographer. The band sits at the meeting as they hear a horrible concept for a movie, then they get out of their chairs and leave. What follows is a combination of clips from their tour, a dance number in the lobby, and each member interacting with their "double." Are you over the One Direction hype?
Keith Urban - "A Little Bit Of Everything"
Keith Urban is one of those artists who you can count on to deliver simple, sweet comfort music. His latest single showcases dynamic lyrics as well as his rich vocals. According to an interview with USA Today, he found some inspiration for the song from Madonna's "Don't Tell Me," which might sound strange, although her hit song does have a country vibe.
At first the video appears like a generic country backdrop with Keith playing the guitar surrounded by nature; that is, until we discover that it's just a wall in his room. The whole video leaves the viewer questioning what is real and what is simply a backdrop. His house is also plopped right in the middle of a football field, which is an interesting concept. We then see him leave his "world" to open the door and grab the paper. What do you think of the video concept?
Cassadee Pope - "Wasting All These Tears"
The former Hey Monday frontwoman and "The Voice" winner has finally released her first single as a solo artist. Interestingly, as she was coined by many as a "Avril Lavigne wannabe" on the show, she has now gone a full country-rock route filled with banjos in the background. The song is a break up anthem about a bad relationship not being her fault and she shouldn't have cried over it. It was an interesting choice to make her first single a sad one, but nevertheless it showcases her more raw and edgy side.
The video is very calm and slow-moving as we see her at her bed, on a swing under the rain, and jamming out with her band. It could have gone a much edgier route like her past videos with Hey Monday, but it's clear that she wants the song to represent her introduction as a solo artist. Are you happy that Cassadee has gone the country route or do you miss her Hey Monday days?
Reach Staff Reporter Mara Hyman here.