One of the signs held for drivers on La Cienega Blvd. to see. (Max Schwartz/Neon Tommy)

Protesters assembled at La Cienega Park in Beverly Hills where they were holding signs and asking drivers on La Cienega to honk their horns. People yelled out "Our children matter," and held signs that read "#J4TMLA" (Justice For Trayvon Martin LA), among others. Protesters were encouraged to write the number for the National Lawyers Guild on their person.

People of all ages came out for this protest, including an eight week old baby girl. I spoke with the girl's father in the second half of the second video posted below.

The plan at the beginning of the rally was for the protesters to march from the park to the corner of Wilshire and La Cienega and then west on Wilshire to the corners of Wilshire and Beverly Drive and Wilshire and Rodeo Drive.

Sylvia, one of the people gathered at the park who did not want to be identified by her last name, stated "I'm here supporting the injustice Trayvon Martin and his family incurred because of stand your ground laws."

There was a show of force by law enforcement. The Beverly Hills Police Department, Los Angeles Police Department, Los Angeles County Sheriff's Department, Culver City Police Department, and Santa Monica Police Department were all present either at the park or at the command post, which was on the playground of Horace Mann School.

Reach Staff Reporter Max Schwartz here; follow him on Twitter here.