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Karmin Goes Acapella: Music Video Roundup

Mara Hyman |
July 21, 2013 | 9:44 p.m. PDT

Staff Reporter

Every other week, writer Mara Hyman takes a look at the latest creations coming from the music video universe. Here are her latest picks:

Karmin - "Acapella"

After they seemingly disappeared, the duo known as Amy and Nick has returned with a single that feels much more organic and true to their style. The two agree, noting in an interview with Cosmopolitan, "Our first few major label videos didn't totally capture who Karmin is. We had people around us at the time who tried to steer the Karmin ship a certain way, so it feels good to create something like this where we are at the helm and can be really proud of." The song definitely gives Nick a stronger voice, leading the dynamic hip-hop-esque base throughout, as Amy shines on her rap and solo portion which is, like the title, acapella.

The video is very obviously an homage to '90s era music videos and Missy Elliott. It is filled with color and has a strong hip-hop vibe. We even see Karmin and Nick bust out a few dance moves which is refreshing. They also show their funny side, including a pacifier after the line "Used to be your baby" and when Nick throws toast at Amy. Are you a fan of Karmin 2.0?

Britney Spears - "Ooh La La"

Britney recently teamed up with the creators of "The Smurfs 2" to create a song for the movie's soundtrack. The song is a bit more tame and generic for Britney, but it is nonetheless catchy and fun with a slight dupstep influence.

The video has an interesting concept, as we see Britney and her two adorable boys watching a movie until she becomes literally transported onto the screen and dances around with the Smurfs. There is also a heavy dose of clips from the "Smurfs 2" movie which is unfortunate because that means less of Britney. It would be interesting to see a second version of the video separate from the connection to the Smurfs (it's not too late Britney!) since the song has been popular on its own anyway. Also her two sons, while cute, unfortunately seem very uninterested in being there, especially toward the end when Britney holds their hands in front of a green screen. Would you want a second version of the video?

Backstreet Boys - "In A World Like This"

With 98 Degrees and New Kids On The Block attempting to make comebacks, is this the return of '90s boy bands? ('Nsync, I'm still hopeful...) The Backstreet Boys' first single off of their album with the same name is an up-tempo song about appreciating a relationship during hard times. It has a slightly different sound for the band, with more of a guitar influence, but the harmonies are still as strong as ever.

The video is also new and refreshing, relaying a message about staying strong during tough times. We see snippets of people watching TV during crucial moments in history, such as the first moon landing, 9/11, and marriage equality. The boys don't show off any boy band dance moves, but are rather seen dancing in an open field. Are you still a loyal Backstreet Boys fan?

Lil Wayne - "God Bless Amerika"

Lil Wayne delivers a surprisingly powerful message in his latest single. The rap is an honest interpretation of the lies he has experienced living in America and tells his story of a tough life. The line "My country 'tis of thee, sweet land of kill them all and let 'em die" says it all. It's certainly refreshing to see a rapper use their words for change, and that's exactly what he's done with this song.

In the video we see Lil Wayne return to the Hollygrove neighborhood of New Orleans, still impacted by the devastation of Hurricane Katrina 8 years later. In the beginning he stands in front of an American flag, which is then dropped to reveal tons of sad kids behind him. At the very end the same crowd of kids stands in front of a lone microphone and an American flag rises up to block them, as if to say that their voice isn't important and is ignored in this country. Are there specific lyrics that moved you in the song?

Jonas Brothers - "First Time"

Imemdiately when first listening to this song, one can tell that the JoBros are trying to enter a new chapter in their music career by reaching an older audience. "First Time" is the complete opposite of their peppy comeback single "Pom Poms" and is a smoother, more laid back club track. While their earlier hits may have been more catchy and upbeat, this seems to be the band's attempt at moving away from their Disney days; unfortunately, as their video is still under 1 million hits in 3 days, it's doubtful that it is working as well as they'd hoped.

The video is a fun look into Nick, Kevin and Joe's lives in Vegas. However, it appears as one big commercial for Planet Hollywood, as they are seem gambling and partying at a giant pool with the sign constantly in the background. We also see clear facets of their personalities - for instance, Nick stays in his hotel room working on new music while Joe parties with a bunch of girls. Do you think the band already reached their peak or are they still strong?

Reach Staff Reporter Mara Hyman here.



 

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