Lots of People Who Support Eric Garcetti for Mayor 2013, an independent campaign and fundraising coalition, opened their first field office today in Hollywood. With the first of many offices located at 1100 N. Las Palmas Avenue, the campaign intends for this expansion to help them target key voting blocks throughout the city using state-of-the-art technology. 

The PAC intends to use door-to-door campaigning, phone banking and neighborhood canvasing to help target young voters, Latino voters, and other low-turnout groups. Greuel supporters have been employing similar methods since February, but according to Doug Gordon, the press advisor for the PAC, “we always knew that the run off was coming, so our efforts for the real election are starting now.”

The campaign staff is largely composed of members of the Obama campaign. This PAC arose from collaboration between Rick Jacobs, founder and chair of the Courage Campaign and Mary Jane Stevenson, the former California State Director for the Obama Campaign. Daniel Wagner, the chief analytics officer of the Obama campaign and David Binder, former Obama pollster, are also working for Lots of People Who Support Eric Garcetti for Mayor 2013. 

The PAC is a separate entity from Garcetti and its funds are coming from D.R.I.V.E. – Democrat, Republican, Independent Voter Education; International Longshore & Warehouse Union Local 13; and Service Employees International Union United Service Workers West.

As Gordon claimed, this is truly a “campaign focused on the Obama Coalition, including working people who aspire to the middle class and the broad diversity which is Los Angeles.”

Check out the rest of Neon Tommy’s coverage on the election here.

Contact staff reporter Sara Newman here and follow her on Twitter.