Fresh & Easy's Stateside Flop
According to the L.A. Times, Tesco executives were disptached to live with American families, in order to observe their food purchasing and eating habits and revolutionize how Americans did their grocery shopping.
Five years later, however, the 200-store operation spanning California, Arizona and Nevada has experienced an estimated two billion dollars in losses.
The Times cites problems for the chain, including expanding too rapidly, failing to customize merchandise by neighborhood and persistent targeting by labor rights organizers. An email recently sent to Fresh & Easy shoppers said that the grocer does not know "if Tesco will continue to own the company."
Read the full story at the L.A. Times.
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