The most prestigious advertising in all of televised grid-iron clashing is being rolled out once more. Over the course of this year’s Super Bowl, spots that come with a price tag between $3.8 million and $4 million will be consumed by viewers across the globe. Here are some of the most highly anticipated promotional materials, and the discussion currently unfolding on Twitter.

READ: Neon Tommy's full coverage of the Super Bowl 2013

Flagging electronics supplier Best Buy invested some scratch to hire Amy Poehler as the face of their new advertising campaign. She plays an inquisitive store visitor, playing off her ability to channel intense perkiness onscreen.

Companies turned to social media for content to promote projects this year. PepsiCo, Ford Motors and Doritos all have reached out to crowd source some of their offerings.

In the third iteration of their plan to ramp up consumer participation, Doritos will screen advertisements generated by amateur fans of the brand. The victors of their “Crash The Super Bowl 2013” campaign will have been determined by evaluating their popularity based on online traffic.

AXE cologne ratcheted up the stakes of their pro-stud propaganda. Their newest campaign offers viewers the chance to win a trip to float among the stars in sub-orbital orbit. By entering information on their website (axeappolo.com) before Feb. 3, interested individuals can toss their hat into the ring for a atmospheric flight in 2014.

Below are some of the biggest splashes made by these ads, at registered by Twitter.

Read more of Neon Tommy's coverage of the Super Bowl 2013 here.

Reach Staff Cartoonist Graham Clark here. Follow him on Twitter here.