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Lay's Fans Vote On Three New Flavors

Alexis Mason |
February 24, 2013 | 8:19 p.m. PST

Staff Reporter

Lay's Fan Flavors (from left to right) Cheesy Garlic Bread, Chicken and Waffles, Srirachi (tumblr)
Lay's Fan Flavors (from left to right) Cheesy Garlic Bread, Chicken and Waffles, Srirachi (tumblr)
Lay's put the power in the mouths of consumers on February 19th when three new fan-nominated chip flavors went on sale.

Lays' latest promotional stunt entices customers through social media and direct interaction.

After a nationwide contest for the next Lay's flavor was issued via the "Do Us a Flavor" campaign, a panel of chefs and flavor experts received about 3.8 million submissions from people nationwide. From there, judges picked the three finalists: chicken and waffles, cheesy garlic bread, or Sriracha. 

All three flavors are now being sold at retailers nationwide. Fans will be expected to vote for their favorites by Lay's Facebook page or by texting "VOTE" to 24477.

They can also vote through Twitter using the hashtags #SaveChickenWaffles, #SaveGarlicBread or #SaveSriracha. Voting will close early May and the flavor with the most votes will stay on store shelves.

While the current intent is to keep the one that most people vote for, the other flavors may remain on shelves if they sell well.

What does the person who submitted the winning flavor receive? Besides the obvious satisfaction of knowing they came up with America's favorite chip flavor, the person who submitted the winning flavor will receive one of two different prize options: $1 million, or one percent of the chip's 2013 sales, whichever is more. The runners-up will win $50,000.

For now, consumers will have to put their money where their mouth is and begin trying and voting on one of the three new flavors.

Reach Staff Reporter Alexis Mason here or follow her on Twitter.



 

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Comments

Anonymous (not verified) on May 2, 2013 7:51 PM

Chicken & waffles my favorite. Hope it sells a lot. Only 2 bags at my store, so I bought them both. Yum.

Your rating: None
Lynette (not verified) on March 31, 2013 10:39 AM

Cheesy garlic bread

Your rating: None Average: 5 (1 vote)
chriseniya (not verified) on March 28, 2013 8:12 PM

i vote waffels and chicken because its sweet and spicy.Dont forget chicken and waffels i vote you

Your rating: None Average: 5 (1 vote)
Anonymous (not verified) on March 22, 2013 10:34 AM

Cheesy garlic bread!!!!!!!

Your rating: None
Vinny (not verified) on March 21, 2013 3:34 PM

Cheesy garlic bread , as if the other two have a chance .......

Your rating: None Average: 5 (1 vote)
jamie (not verified) on March 20, 2013 5:01 AM

I vote for chicken and waffles its amazing i will buy every week

Your rating: None Average: 5 (2 votes)
Anonymous (not verified) on March 19, 2013 6:26 PM

Sroacja my family does not eat lays but we tried all them and sriacha please it is so verry good and we will buy them instead of or other brand

Your rating: None Average: 5 (1 vote)
Anonymous (not verified) on March 18, 2013 7:02 AM

Me and my family try all three and we fall in love
love with CHEESY GARLIC BREAD!! :-) We are
acrossing are finger and praying to make it happen
good luck lays you guys rock

Your rating: None
Anonymous (not verified) on March 11, 2013 5:30 PM

*SrirachA not srirachi

Your rating: None Average: 3 (2 votes)
Anonymous (not verified) on March 5, 2013 11:01 AM

i love the chessey garlic bread

Your rating: None Average: 1 (2 votes)

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