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Starbucks Will Open In Vietnam

Hannah Madans |
January 3, 2013 | 2:44 p.m. PST

Executive Producer

Vietnam flag (Creative Commons)
Vietnam flag (Creative Commons)
Coffee giant Starbucks will open stores in Vietnam next month as part of an effort to expand in Asia.

The Daily Beast estimates that by 2014 China will be the largest Starbucks market outside of the U.S.

The store will be located in the capital, Ho Chi Minh City.

The BBC reported:

Starbucks has seen growth stagnate in the US prompting it to open thousands of stores in China and Asia Pacific.

Vietnam is the second-largest coffee producer in the world behind Brazil.

Starbucks has been reorganising its business to focus on the Asia Pacific region, the biggest growth market for the company.

It has previously said that by the end of 2013 it plans to have 1,000 stores in China, 1,000 in Japan and 500 in Korea.



 

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