Rihanna looked breathtaking during her “Nude by Rihanna” perfume launch at Macy’s Westfield in Century City, California on Saturday. The "Diamonds" singer showed off her demure side, posing for countless news outlets and screaming fans. While hosting the event, Rihanna was all smiles when she met and took pictures with over 300 of her loyal fans whom purchased her new fragrance. Her fragrance, which is her third scent, is a softer floral scent compared to her first perfume Reb’l Fleur.

Packed to its capacity, the Macy’s store had fans sitting on escalators and hanging on clothes racks just to get a glimpse of the Barbadian beauty. The atmosphere was filled with Rihanna’s latest tunes from her album “Unapologetic” and chants from her fans saying “Rih Rih! Rih Rih!”

The 24-year-old singer chose an all-white Nini Nguyen lace dress with a gold plated Christian Lacroix collar necklace that appeared to be a speculated gift from her ex-boyfriend Chris Brown. Although the launch was all about her fragrance, the suspense about her necklace seemed to overshadow the newly launched fragrance. She showed off the piece of jewelry on her personal Twitter page stating, "He told me 'you better not give it away.”’

The relationship between the two is becoming more public as time passes. Over the past week, the couple has shown very little effort to hide their blossoming reunion, posting pictures on Twitter and Instagram along with love-filled messages.

Let’s hope that her fragrance sales aren’t affected by her questionable rekindled romance with Chris Brown.

Glowing with beauty, Rihanna shines in a white lace dress.

Fans and Media snap photos of the "Diamonds" singer.

Crowds packed Macy's capacity

Rihanna's tweets have fans speculating a rekindled relationship with Chris Brown.

Reach Staff Reporter Amen Oyiboke-Osifo here.