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Neon Tommy - Annenberg digital news

The Sweet! Life

Kelli Shiroma |
November 23, 2012 | 6:34 p.m. PST

Staff Writer

Sweet! workers help customers create customized chocolate creations. (Kelli Shiroma / Neon Tommy)
Sweet! workers help customers create customized chocolate creations. (Kelli Shiroma / Neon Tommy)

Sweet!, the newly-opened candy emporium located in Hollywood, puts other small boutiques and local candy shops to shame.

At 30,000 square feet and described by Eater LA as a “candy amusement park,” Sweet! brings its customers every kind of confectionary imaginable… and if they don’t have it, you can create it (literally).

Located close to the Dolby Digital Theatre and Grauman’s Chinese Theatre, Sweet! forms a rectangular-shaped emporium, comprising 12 variously-themed rooms in which individuals can explore their favorite candies or dream up their own confectionary creations.

For example, the “Wonka” room has all things magically delicious, such as a variety of truffles and sweets made straight from Wonka’s Inventing Room.

The “Chocolate Lab” allows customers to create their own chocolate bars from more than 30 ingredients, such as M&Ms, walnuts, crushed Oreo cookies, peanut butter and Rice Krispies.

Yucky” contains almost-too-gross-to-be-edible, unique creations, such as edible gummy hearts and eyeballs and self-serve candy machines shaped like urinals. 

Just when you think you have explored all that Sweet! has to offer, be sure to double check-- you might have missed a few rooms. While seven of the 12 candy rooms are located along Franklin Drive and Franklin and Highland Avenues, five of the candy rooms are along Hollywood Blvd. and are not to be missed. Among the most notable of these rooms includes “Peace of Candy," in which customers can sample sweets from all over the globe ("Kit Kat" from Japan and "Minstrels" from England), and “Stay Puft," named after the beloved “Ghostbusters” character and featuring all things marshmallow. 

Needless to say, a trip to Sweet! can be a bit overwhelming for both the eyes and the taste buds, so those who visit should allot enough time to leisurely peruse through the different rooms. Here is a short checklist of “must-dos” for your Sweet! visit:

  • Create your own candy bar at the “Chocolate Lab”: Gone are the days when you wish a specific candy bar had a certain ingredient (or didn’t have a certain ingredient) … you can pick and choose what you want in your customized bar! It’s best to visit this build-a-bar section first, as it takes 15-20 minutes for Sweet! workers to create your customized confection. 
  • Get stuck at “Sticky”: Explore a variety of taffy and create your own personal sticky candy in this room, all while watching a team of experts artfully sculpt candy. 
  • Go back in time with “Route 66”: This room is sure to cure those with “candy nostalgia.” “Route 66” contains classic candies known and loved by Americans, including Jelly Belly and Hershey’s. This is also your chance to explore beloved candy classics from different eras.
  • Buy a candy from the various candy machines: The various rooms in Sweet! have different candy dispensers with treats specific to that room’s theme in them. Your Sweet! experience won’t be complete until you’ve gotten a candy the old-fashioned way. 
  • Get lost in “Lollywood”: For all those who love lollipops, treat yourself to gourmet lollipops in this fun-themed room-- some of which that are larger than life.

For those craving all things Sweet!, visit the candy emporium at 6801 Hollywood Blvd., Hollywood, 90028. Parking for Sweet! can be found in the parking structure underneath Hollywood & Highland Center. While the store does not offer validated parking yet, visit the information desk downstairs to get your parking ticket validated with receipt showing a purchase from Sweet!

Reach Kelli Shiroma here



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