Coach Ad Campaign (Photo Credit- Pinterest)

Coming in at a hefty 1,930 square feet, the renovated space is about 70% larger than its predecessor, Racked reports. While the interior design exudes modern sophistication with an all-white and mirrored color palette, offset only by the bright colors and neutral leathers of the designer's bags and accessories, the modernity doesn't end there. The tech-savvy remodel also has a 15-foot wall equipped with LED lights and screens, playing various video footage. Touch one of the columns, though, and it'll turn into a mirror. How ingenious is that? 

The brand's new space is just one of many on the long list of the NYC Macy's renovations. $400 million was invested into the department store to give it a full facelift, including an additional 10,000 square feet of selling space, elevator and bathroom revamps, a coffee/chocolate/wine bar, and even an in-store pub. 

Reach reporter Leah here.